Grassland – our natural advantage
Ireland’s natural resource of almost four million hectares of grassland, combined with our mild, moist and changeable climate, provides us with a significant comparative advantage over other international milk- and meatproducing countries. These twin advantages allow Irish farmers to grow abundant grass, and produce milk and meat naturally and at low cost.
Despite the established benefits of grass-based milk and meat production, Irish livestock farmers are currently not optimising grass production and utilisation. Indeed, Teagasc research indicates that the current levels of grass grown (and utilised) on dairy, beef and sheep farms can be increased significantly. Closing the gap between current levels of grass utilised and the Grass10 target of 10t DM/ha/year utilised, will support significant increases in milk and meat production. Achieving this will require changes in farm practices associated with both grass production and utilisation, including soil fertility, sward composition, grassland measurement and grazing infrastructure.
The Teagasc Grass10 campaign is supported by:

Reward for farm families
The potential reward of utilising more grass in livestock production is huge – for farm families, rural Ireland and the national economy. Teagasc estimates that if grass utilised were to be increased by one tonne DM/ha/year, the benefit to dairy farmers would be €181/ha and €105/ha to drystock farmers.
The Grass10 campaign will feature activities in four broad areas:
- delivering best practice;
- building capacity;
- building awareness; and,
- setting standards.
Delivering best practice
Grass10 will develop a body of agreed resources, tailored to the needs of various user groups, that is research based. This will be gathered into one single, easily accessible resource available to all. Actions will include the review of existing materials, the development of new materials, and the design of a training module.
Building capacity
A key objective of Grass10 will be to build the capacity of three groups of people: (1) farmers; (2) students; and, (3) advisors/teachers/consultants. Training courses will be delivered with the aim of upskilling livestock farmers in best practice in grassland management. Additional actions will relate to supporting the rollout of the revamped PastureBase Ireland website, which will assist livestock farmers in making precision grassland management decisions.
Building awareness
A comprehensive communication strategy will highlight Grass10 messages to all grassland farmers and their advisers. Actions will include the delivery of events/demonstrations, the creation of a network of ‘Grassland Champions’, the launch of a new Grass10 website, and the provision of regular newsletters/timely updates.
Setting standards
Grass10 will establish targets and measure progress in terms of both grass production and utilisation. Actions will include the production of an annual progress report, the launch of a ‘Grassland Farmer of the Year’ competition and the launch of ‘Annual Grassland Awards’.