Rupert Claxton

Meat & Livestock Director, Gira

Rupert has worked as a strategy consultant in the food sector since joining Gira in 2003, with a high level of specialisation in global meat and livestock markets. He spends a considerable amount of time analysing the evolving nature of international meat demand and the supply systems that provide it, as well as their internal organisation.

For the last 20 years Rupert has produced the Asian sector of the annual Gira Meat Club report, and for the last 12 managed the Gira Asian Meat Club.  In the last few years he has been actively researching developments in the global pork supply chain as the disruption of ASF, Covid and the war in the Ukraine have disrupted key markets and the resultant issues for producers and traders that have been created.

Rupert’s personal background in UK farming affords him a balanced outlook on the increasingly globalised meat industry, between the commercial drivers that control the processing industry and the complex cultural heritage that farming has evolved from.

Irish Beef in a Global Market

2023 has been a remarkable year for the Global beef industry.Considerableheadwindsatthe end of 2022 in the form ofboth rising costs for producers and industry, combined withinflation pressure on consumers and a real decline in disposable incomes.The Europeanindustry is also under pressure from the sustainability agenda, which is both increasingcosts and limitinginvestment potential in beef production, as mid-term uncertaintyaround environmental restrictions make planning difficult.

Download the fulll paper: Irish Beef in a Global Market 

Download the presentation: Rupert Claxton – Irish Beef in a global market – Presentation