01 July 2024
European Project VALPRO Path to host a webinar on Consumer Perceptions of Plant-Based Protein
In its ongoing mission to revolutionise sustainable plant protein production, the VALPRO Path project is set to host its second webinar titled; European Consumer Perceptions of Plant-Based Protein on Wednesday 10 July 2024, from 14:00 to 15:00 CET.
The webinar will aim to review perceptions of EU consumers to plant-based protein that reflect the broader societal trends toward sustainability, health consciousness, and ethical consumption.
The webinar will feature insights from key stakeholders within the plant-protein landscape, highlighting critical aspects of consumer perception and market dynamics related to plant-based proteins. Participants will gain valuable perspectives on:
- European attitudes towards plant-based diets in Europe – Elsa Guadarrama, Smart Protein Project.
- Consumer acceptance of plant-based products across diverse European regions – Dr. Michel Fabienne, GIANT LEAPS
- The B2B market for plant protein ingredients/products in Europe – Maurice O’Sullivan, Kerry Group
Following these presentations, a panel discussion will be moderated by Dr. Ewen Mullins, Head of Crops Research Department in Teagasc and Project Coordinator for VALPRO Path.
All interested parties are invited to participate and register HERE, securing the opportunity to engage directly with leading experts in the field of European consumer perceptions of plant-based protein.
About VALPRO Path: The VALPRO Path project, funded by the European Union’s Horizon Europe research and innovation program, is dedicated to pioneering sustainable solutions in plant-based protein production across Europe.
For updates and additional information, visit the VALPRO Path Website and follow us on Facebook, LinkedIn, Twitter, and YouTube.
For media inquiries and further details about the VALPRO Path project, please contact dissemination and communication team:
Mladen Radišić: mladen@foodscalehub.com;
Dušan Čenejac: dcenejac@foodscalehub.com